A logo that still works at 16 pixels
Original marks designed to survive the real world — a favicon, an embroidered polo, a van door and a phone screen. Delivered with full copyright and every file format you'll be asked for.
What you get
More than a picture in a folder
Logo design
Three original concepts from a proper brief, then two refinement rounds on your chosen direction. Tested small, in one colour, and on dark backgrounds before it's signed off.
Brand identity system
Colour palette with accessible contrast pairings, typography for headings and body, iconography style, and rules for how it all fits together.
Brand guidelines
A clear PDF covering logo spacing, minimum sizes, colour codes for screen and print, type rules and misuse examples — so future suppliers stay on brand.
Every file format
AI and SVG vectors, PNG at multiple sizes, JPG, PDF, favicon set, plus black, white and single-colour variants for printing and merchandise.
Social and stationery
Profile images, cover art, post templates, business cards, letterhead and email signature — the collateral you need in the first week.
Logo refresh
Keep the recognition, lose the problems. Modernised proportions, fixed reproduction issues and a proper system built around an existing mark.
Our approach
The brief does most of the work
A good logo isn't a lucky sketch. It comes from understanding who you're for, what your competitors already look like, and where the mark will physically appear.
So we spend real time on the brief before opening a design tool. It's the reason three concepts is usually enough, and why the first round tends to be close.
How we test every mark
- Legible at favicon size, 16 by 16 pixels
- Works in a single colour and in pure black
- Holds up on a dark background
- Reproduces cleanly in embroidery and vinyl
- Distinct from the direct competitors we reviewed
- No stock icon, no template, no AI-generated art
Design FAQ
Before you commission a logo
How many concepts do we see?
Three distinct directions after the brief, not thirty variations of the same idea. You pick one and we refine it over two rounds. If none of the three land, we go back to the brief and try again at no extra cost.
What files do we receive?
Editable vector source (AI and SVG), plus PNG at multiple sizes with transparency, JPG, PDF, a favicon set, and black, white and single-colour variants. Enough for any printer, developer or sign-maker to work from.
How long does it take?
Roughly two weeks for a logo, three to four for a full identity system with guidelines. Faster is possible if you have a hard deadline, but rushing the brief stage tends to cost more time than it saves.
Do we own the logo outright?
Yes. Full copyright transfers to you on final payment, in writing, with no licensing terms or ongoing usage fees. It's your mark to trademark, modify or hand to another designer.
Can you refresh a logo we already have?
Often the better option if your mark has recognition worth keeping. We can modernise proportions, fix the technical problems that make it hard to reproduce, and build a proper system around it.
Start your brand
Send us your industry, your competitors and anything you already like the look of. We'll come back with a fixed price and a start date.